:root{--sand:#f7f1e8;--paper:#fffdf9;--ink:#2b211b;--muted:#5e5148;--rust:#8a3f1e;--rust-d:#6e3015;--saddle:#7b5235;--sage:#56644a;--line:#e6dacb;--r:16px;
--slab:Rockwell,"Roboto Slab","Clarendon","Bookman Old Style",Georgia,serif;--sans:system-ui,-apple-system,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--sand);color:var(--ink);font:17px/1.6 var(--sans)}
a{color:var(--rust-d)}a:hover{color:var(--ink)}
h1,h2,h3{font-family:var(--slab);font-weight:700;line-height:1.12;letter-spacing:-.01em;margin:0 0 .5em}
h1{font-size:clamp(2.3rem,6.4vw,4rem)}h2{font-size:clamp(1.7rem,4vw,2.5rem)}h3{font-size:1.25rem}
.wrap{width:min(1140px,100% - 40px);margin-inline:auto}.narrow{max-width:820px}
.section{padding:72px 0}.alt{background:var(--paper);border-block:1px solid var(--line)}
.lead{font-size:1.15rem;color:var(--muted);max-width:62ch}.muted{color:var(--muted)}
.skip{position:absolute;left:-999px;top:0;background:#000;color:#fff;padding:8px 12px;z-index:99}.skip:focus{left:8px}
:focus-visible{outline:3px solid var(--sage);outline-offset:2px}
.btn{display:inline-flex;align-items:center;justify-content:center;background:var(--rust);color:#fff;border:2px solid var(--rust);border-radius:10px;padding:.8em 1.5em;font:700 1rem var(--sans);text-decoration:none;cursor:pointer;min-height:48px;box-shadow:0 2px 0 var(--rust-d);transition:background .2s,transform .2s}
.btn:hover{background:var(--rust-d);border-color:var(--rust-d);color:#fff;transform:translateY(-1px)}
.btn-ghost{background:transparent;color:var(--rust-d);box-shadow:none}.btn-ghost:hover{background:var(--rust-d)}
.btn-sm{padding:.45em 1em;min-height:42px;font-size:.92rem}
.site-head{position:sticky;top:0;z-index:20;background:rgba(247,241,232,.95);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.head-row{display:flex;align-items:center;gap:20px;min-height:68px}
.logo{display:inline-flex;align-items:center;gap:10px;text-decoration:none;color:var(--rust);margin-right:auto}
.word{font-family:var(--slab);font-weight:700;font-size:1.35rem;color:var(--ink);letter-spacing:.01em}.word span{color:var(--rust);margin-left:.18em}
.nav{display:flex;gap:24px;list-style:none;margin:0;padding:0}.nav a{color:var(--ink);text-decoration:none;font-size:.95rem;padding:10px 0}.nav a:hover{color:var(--rust);text-decoration:underline;text-underline-offset:6px}
.hero{padding:64px 0 72px;background:radial-gradient(1200px 500px at 85% 0,#efe1cc,transparent 70%),var(--sand)}
.hero-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:48px;align-items:center}
.eyebrow{display:inline-block;text-transform:uppercase;letter-spacing:.16em;font-size:.78rem;font-weight:700;color:var(--sage);border-block:1px solid currentColor;padding:4px 0;margin:0 0 18px}
.actions{display:flex;flex-wrap:wrap;gap:12px;margin:28px 0 22px}
.niches{display:flex;flex-wrap:wrap;gap:8px;list-style:none;padding:0;margin:0}
.niches li{font-size:.85rem;font-weight:600;color:var(--saddle);background:var(--paper);border:1px solid var(--line);border-radius:999px;padding:4px 12px}
.hero-art{position:relative;display:grid;place-items:center;color:var(--rust)}
.badge.big{width:min(260px,60vw);height:auto;filter:drop-shadow(0 18px 30px rgba(110,48,21,.18))}
.chips{display:flex;flex-wrap:wrap;justify-content:center;gap:8px;margin-top:22px}
.chips span{font-size:.82rem;font-weight:600;background:var(--paper);border:1px dashed #c9b49b;color:var(--ink);padding:5px 12px;border-radius:8px}
.rope{height:14px;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='14'%3E%3Cpath d='M2 12 L10 2' stroke='%23a9825e' stroke-width='4' stroke-linecap='round'/%3E%3Cpath d='M2 12 L10 2' stroke='%23d8bf9c' stroke-width='1.4' stroke-linecap='round' transform='translate(1 -1)'/%3E%3C/svg%3E") repeat-x center;opacity:.8;margin:0 auto;width:min(1140px,100% - 40px)}
.ladder{list-style:none;padding:0;margin:36px 0 0;display:grid;grid-template-columns:repeat(3,1fr);gap:22px;counter-reset:r}
.rung{position:relative;background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:28px 26px;scroll-margin-top:90px}
.rung:nth-child(2){transform:translateY(-14px)}.rung:nth-child(3){transform:translateY(-28px)}
.rung::before{content:"";position:absolute;inset:8px;border:1px dashed #d9c7b1;border-radius:11px;pointer-events:none}
.step-tag{display:inline-block;font:700 .75rem var(--sans);text-transform:uppercase;letter-spacing:.12em;color:#fff;background:var(--saddle);padding:3px 10px;border-radius:6px;margin-bottom:12px}
.rung p{color:var(--muted);margin:0 0 12px}
.ticks{list-style:none;padding:0;margin:0}.ticks li{padding-left:1.5em;position:relative;margin:4px 0;font-size:.95rem}
.ticks li::before{content:"★";position:absolute;left:0;color:var(--rust);font-size:.85em;top:.1em}
.how{list-style:none;padding:0;margin:32px 0 0;display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.hstep{display:flex;gap:16px;align-items:flex-start}
.num{flex:0 0 52px;height:52px;display:grid;place-items:center;font:700 1.4rem var(--slab);color:var(--rust);border:2px solid var(--rust);border-radius:50%;box-shadow:inset 0 0 0 4px var(--paper),inset 0 0 0 5px #d9c7b1}
.hstep p{margin:0;color:var(--muted)}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:32px}
.why{background:var(--paper);border:1px solid var(--line);border-top:4px solid var(--rust);border-radius:var(--r);padding:28px}
.why p{margin:0;color:var(--muted)}.ico{color:var(--rust);margin-bottom:10px}
.faq{border-bottom:1px solid var(--line);padding:4px 0}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:14px 0}
.faq summary::-webkit-details-marker{display:none}.faq summary h3{margin:0;font-size:1.15rem}
.faq summary::after{content:"+";font:700 1.5rem var(--slab);color:var(--rust)}.faq[open] summary::after{content:"–"}
.faq p{margin:0 0 18px;color:var(--muted);max-width:72ch}
.cta-band{background:linear-gradient(180deg,#3a2a20,#2b211b);color:#f4eadc;padding:72px 0}
.cta-band a{color:#f2c9a5}.badge.light{color:#e0a879}.cta-band h2{color:#fff;margin-top:12px}
.cta-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:44px;align-items:start}
.audit-form{display:grid;grid-template-columns:1fr 1fr;gap:14px;background:var(--paper);color:var(--ink);padding:26px;border-radius:var(--r);border:2px dashed #c9b49b}
.ph-flag{grid-column:1/-1;margin:0;background:#fff4d6;border:1px solid #e3c770;color:#5a4410;border-radius:10px;padding:10px 12px;font-size:.9rem}
.ph-flag strong{text-transform:uppercase;letter-spacing:.08em;font-size:.78rem;background:#5a4410;color:#fff;padding:2px 7px;border-radius:5px;margin-right:6px}
.f{display:flex;flex-direction:column;gap:4px}.f.full,.audit-form .btn,.form-note{grid-column:1/-1}
.f label{font-size:.88rem;font-weight:600}
.f input,.f select{font:inherit;padding:11px 12px;border:1px solid #b9a690;border-radius:10px;background:#fff;color:var(--ink);min-height:46px}
.form-note{margin:0;font-size:.9rem;font-weight:600;color:var(--sage)}
.site-foot{background:#efe5d6;border-top:1px solid var(--line);padding:36px 0}
.foot-row{display:flex;flex-wrap:wrap;align-items:center;gap:16px 40px;justify-content:space-between}.foot-row p{margin:0;font-size:.92rem}
@media (max-width:900px){.nav{display:none}.hero-grid,.ladder,.how,.grid3,.cta-grid,.audit-form{grid-template-columns:1fr}
 .hero{padding:40px 0 56px}.hero-art{order:-1}.badge.big{width:150px}.rung:nth-child(n){transform:none}.section{padding:56px 0}}
@media (max-width:420px){.head-row .btn-sm{padding:.4em .7em;font-size:.85rem}.word{font-size:1.15rem}body{font-size:16px}}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}